Dealer Partnership Programme
Own the Premium
Category in Your Market.
Partner with India's most differentiated doors and windows brand — built on genuine German engineering, and designed to help you build a business that lasts generations.
15+
Years of Fenestration Expertise
3
Experience Centres Across South India
8
Proprietary Aluminium Systems
25yr
Profile Warranty — Industry Leading
The Market Moment
India's premium built environment
is changing. Quickly.
Discerning homeowners, architects, and developers are moving beyond commodity aluminium toward precision-engineered systems with certified performance. SCHON exists to serve that shift — and our dealer partners grow with it.
₹
Premium Aluminium is Underpenetrated
The majority of the Indian aluminium market is price-led commodity product. The premium segment — thermal performance, German-engineered profiles, certified hardware — has room to grow significantly in every major city.
01
SCHON Has No Like-for-Like Competitor
Owned R&D and extrusion infrastructure in Germany. Not a licensee. Not a reseller. A genuine manufacturer with 15+ years of project delivery in South India — and the only brand of this kind available for dealer partnership.
02
Architects Are Your First Channel
A SCHON showroom becomes a reference destination for local architects and interior designers — professionals who specify the same brand across multiple projects. One relationship, recurring revenue.
03
SCHON Marketing Drives Footfall To You
Active digital campaigns, Google presence, and content targeting design-forward homeowners — all driving inquiries into dealer territories. You benefit from a marketing engine that runs whether or not you're in the showroom.
The German Difference
What you sell defines
what you become.
Every product you represent is either building your reputation or borrowing against it. SCHON's differentiation is real, verifiable, and communicable to any informed buyer.
Owned Extrusion in Germany
SCHON's profile engineering and R&D is done in-house at our own German facility — not licensed from a third party, not bought off a catalogue. This is the foundation of every technical claim we make, and every claim you make on our behalf.
Fully In-House Fabrication
CNC precision fabrication, quality control, and custom engineering happen under SCHON's direct oversight. No outsourced production chain. When you promise a customer precision, you have the infrastructure to back it.
Secure · Minimal · Unique
Three brand pillars that aren't marketing language — they are product specifications. Certified hardware security, thermally broken minimal sightlines, and custom-capable profiles that no mass-market brand can match.
Industry-Leading Warranty Terms
25 years on profile. 20 years on powder coat and PVDF colour. 15 years on wood finish sublimation. 5 years on hardware. This is the warranty conversation that closes premium projects — and it is yours to have with confidence.
8 Proprietary Systems
From urban casement to thermally broken high-performance, slim architectural sliding, folding, and custom arch formats — a range that covers every residential and commercial specification without sending the customer elsewhere.
Built For Generations
The tagline is not aspiration — it is engineering commitment. SCHON products are designed to outlast the buildings they're installed in. That is the story a premium dealer needs to tell, and SCHON is the only brand that lets you tell it truthfully.
The Partnership
What SCHON brings
to your showroom.
You are not buying a product catalogue. You are entering a partnership with active investment in your success — from the day you open, and through every year of operation.
01
01
Products & Commercial Support
- Full premium aluminium product range for display and active sale
- Clear B2B procurement pricing alongside end-customer retail price lists
- Stable pricing policy — changes communicated in advance, always
- Logistics managed from your showroom to customer site where required
- SCHON holds inventory; you sell a customised, fabricated product
02
02
Brand & Marketing
- Visual merchandising support — display layouts and promotional materials
- Active digital campaigns and print advertising driving footfall to your location
- Ongoing brand investment building awareness in your market
- Access to SCHON's full brand identity system and design standards
03
03
Training & Onboarding
- Structured onboarding programme for your showroom team
- Product knowledge training aligned to SCHON's technical standards
- Customer service and brand protocol coaching
- Ongoing support as your team grows and evolves
04
04
After-Sales & Service
- After-sales service entirely supported and coordinated by SCHON
- Customer complaints and service resolution handled at the back-end
- You remain the face of the relationship; SCHON resolves the complexity
- Structured 3-stage dispute resolution keeps issues private and efficient
The Complete Collection
Four collections.
Every opening, perfected.
The SCHON range is structured from city living essentials to flagship architectural systems. As a dealer, you sell the complete portfolio — meaning every customer who walks in can be matched to exactly the right system at exactly the right investment level.
City Living, Elevated
Refined, elegant systems for apartments and city homes.SCH-40A
Urban Casement 40
Casement Window
“Everyday Performance. SCHON Precision.”
Max Height
14 ft
Max Width
100+ ft cumulative
SCH-987
UrbanSlide 987
Sliding Window
“Compact Elegance.”
Max Height
14 ft
Max Width
14 ft
Premium Residential Systems
High-end residential systems with superior aesthetics and performance.SCH-76K
Signature Casement 76
Premium Casement Window
“Light. Air. Luxury.”
Max Height
16 ft
Max Width
50 ft
SCH-150
SignatureSlide 150
Premium Low-Track Sliding Door
“Grand Views. Grand Living.”
Max Height
16 ft
Max Width
40 ft
Architectural Performance
Where SCHON engineering reaches its peak — large-opening systems and high-performance casement.SCH-135
Infinity 135
High-Performance Casement System
“Engineered for Exceptional Living.”
Max Height
16 ft
Max Width
100 ft
SCH-234
InfinitySlide 234
Architectural Sliding Door
“Where Boundaries Disappear.”
Max Height
16 ft
Max Width
45 ft
SCH-78 Fold
InfinityFold 78
Folding Door System
“Open Entire Walls.”
Max Height
16 ft
Max Width
50 ft
Flagship Luxury Systems
The pinnacle of architectural sliding engineering.SCH-150D
ImperialSlide 150D
Panoramic Sliding Door System
“The Pinnacle of Architectural Sliding Systems.”
Max Height
22 ft
Max Width
200+ ft
Variants
2
The Commercial Case
Your investment.
Your returns.
The SCHON dealer model is built for partners who bring location, ambition, and customer relationship — and expect a commercially substantive return in exchange.
Dealer Margin Structure
Details shared at Step 3 of the partnership process.
Why serious investors choose SCHON.
- You operate under a brand with a verified engineering story — not a badge-licensed import. Every premium customer you encounter can be shown evidence, not just claims.
- You sell into the highest-margin residential segment — new construction, renovation, and bespoke commercial projects — where buyers do not negotiate on quality.
- SCHON's architect relationships translate directly into your territory — one architect referral generates multiple projects over a career-long relationship.
- Stable pricing means you plan your margins with confidence — no sudden price movements undermining quotes already in the market.
- After-sales is SCHON's problem, not yours. You close the sale; we stand behind the product for 25 years. Your showroom is a sales environment, not a service centre.
Partnership Terms at a Glance
Straightforward terms.
No surprises.
The full agreement is reviewed at Step 4 with your advisors. Here is a plain-language summary of what you are entering into.
Agreement Structure
Principal-to-Principal
You are an independent business owner. You invoice customers directly and operate under your own GST registration. SCHON is your supply and brand partner, not your employer.
Agreement Term
5 Years, Renewable
Initial term of five years with renewal by mutual written consent. Either party may exit for convenience with 90 days' written notice, with no financial penalty.
Location Commitment
2-Year Minimum
A minimum 2-year lease or equivalent owned-property commitment. This ensures your showroom investment has a stable foundation and the brand is consistently represented in your market.
Governing Law
Indian Law · Bangalore
Disputes are resolved in three stages: negotiation, then mediation, then arbitration. Seated in Bangalore. Designed to be fast, private, and out of litigation for both parties.
Brand Exclusivity
Non-Compete During Term
During the partnership, you do not represent competing products in the aluminium doors and windows category. Details of territorial scope are defined in the agreement.
IP & Brand Assets
SCHON Owned, Dealer Licensed
All SCHON trademarks, designs, and materials remain SCHON's property. Your right to use them is granted for the duration of the authorised partnership — and fully supported throughout.
How to Get Started
Five steps to your
SCHON showroom.
A selective, structured process — because the right partners build the right business. We move quickly with serious candidates.
Initial Discussion
Share your proposed location, market background, and business experience with the SCHON team.
Site Assessment
SCHON reviews your location for brand suitability, footfall potential, and territory fit.
Commercial Discussion
Review Schedule A pricing, your B2B margin structure, and volume-linked terms in detail.
Legal Review
Review the full Dealership Agreement with your own advisors — we encourage it.
Launch
Sign, onboard, build your showroom to SCHON standards, and open for business.
Built For Generations
Your market is ready.
Are you?
We are selectively expanding our dealer network across South India. If you have the location, the ambition, and the customer relationships — we have the brand, the product, and the support to build something remarkable together.
